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Dealerships: Do You Identify Your Customer’s Needs?

June 28, 2022 Perspectives Nikki Shealy

Nikki Shealy, EVR Account Manager

In a world where rating your customer experience online is the norm and internet managers are in high demand, making sure you have a fully satisfied customer is not just a want, but a need. As you work to improve your customers’ experience at your dealership, don’t forget one key aspect: identification of needs. 

Why Do I Need to Identify My Customer’s Needs?  

The demand for good service only increases in dealerships as customer expectations continue to grow in a world of instant gratification. The largest generation has been raised to expect the best, and that generation is becoming your dealership’s biggest customer. They expect you to know what they need without asking for it, and that’s where technology companies become not just a want, but an advantage.  

How to Identify the Need for Technology 

Does your dealership still lean on state agencies for knowledge, and then accepts the fate of being put on hold for an answer, keeping your customer waiting? Can you verify your customer’s information is correct with the state prior to submitting their title work, eliminating the potential for errors or having your customer come back to the dealership?   

To make this happen your dealership may need to expand its resources, which may simply be a matter of working with a technology company that your dealership can lean on. DDI Technology can be your state forms repository, your vehicle registration checks and balances system, and your filing cabinet for deals, all with a single sign-on, web-based product. 

Embracing technology is the only way to succeed in the automotive industry today. DDI Technology’s services will not only increase your CSI scores and put more money back in your bottom line, but also get you the ever-important five-star Google review. 

Make Your Technology Company Work for Your Customer 

You have already identified the need for technology due to your customers’ expectation of instant gratification. Now how do you bring the two together? By implementing DDI Technology into your dealership’s front-end and back-end processes, you effortlessly increase your customers’ experience. What better reason to leave a five-star review?  

 

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